Launched 35 product releases between may 2025 and february 2026 in Feb 2026
Allbirds is a sustainable footwear brand that makes shoes from natural materials including merino wool, eucalyptus tree fiber, and sugar cane. The company originally scaled as a DTC brand before pushing into retail and later retreating to an ecommerce-only model.
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Launched 35 product releases between may 2025 and february 2026 in Feb 2026
Experienced -63.0% revenue decline from may 2025 to february 2026 in Feb 2026
Closed all full price u.s. stores, operating 0 physical retail locations in Jan 2026
Reported monthly revenue of $7.3M in Feb 2026
Reported monthly revenue of $19.8M in May 2025
Ran 53 promotions between may 2025 and february 2026 in Feb 2026
Had an average discount of 25.0% during december holiday season in 2025