Nelly.com

Swedish online fashion retailer specializing in occasion wear and trend-led womenswear across the Nordics.

Est. 2004·Borås, SE·nelly.com ↗

FashionNOSE

Last updated Feb 20, 2023

Beyond Startup Scale

This company has grown beyond typical startup scale. We focus on the first 10 years of traction data, as this period is most comparable to other startups and provides actionable benchmarks.

Latest Key Metrics

Countries

4(Feb 2023)

Source: Nelly Group

Employees

150(Feb 2023)

Source: Nelly Group

Total Funding

$20.0M

Revenue

$80.0M(2022)

Source: Nelly Group

Rev / Employee

$533K

Funding

$20.0M · 1 round

Revenue

1 year · Latest $80.0M

Funding Rounds

Other$20.0Mled by Qliro GroupJan 2021

Employees

Growth

Employed 150 people in Feb 2023

Source: Nelly Group, published Feb 20, 2023

Operated in 4 Nordic markets in Feb 2023

Source: Nelly Group, published Feb 20, 2023

Finance

Generated $80.0M in annual revenue in 2022

Source: Nelly Group, published Feb 20, 2023

Nelly.com

Latest Key Metrics

Funding

Revenue

Funding Rounds

Employees

Growth

Finance

Marketing/Sales

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