Rituals

Luxury home and body cosmetics brand inspired by Eastern traditions, operating e-commerce and 1000+ stores globally.

Est. 2000Amsterdam, NLrituals.com

FoundersRaymond Cloosterman(CEO)

BeautyDEGBNL

Last updated Dec 31, 2023

3Growth 2Finance 0Marketing / Sales

Latest Key Metrics

Countries

33Sep 2023

Moodie Davitt ReportSep 20, 2023

Employees

8.5KSep 2023

Moodie Davitt ReportSep 20, 2023

Total Funding

$200.0M

Revenue

$1.5B2023

Moodie Davitt ReportSep 20, 2023

Interesting correlations

When we relate one metric to another, new insights emerge. Each value below is calculated — click to see the formula and underlying sources.

Capital Efficiency

Rev / Employee (2023)

Funding / Employee

Funding

$200.0M · 1 round

Revenue

1 year · Latest $1.5B

Funding Rounds

Other$200.0Mled by CVC Capital PartnersSep 2021

Employees

Countries Active

Growth

Rituals employed 8.5K people in Sep 2023

Moodie Davitt ReportSep 20, 2023

Rituals operated 1.1K stores globally in Sep 2023

Moodie Davitt Report

Finance

Rituals generated $1.5B in annual revenue in 2023

Moodie Davitt ReportSep 20, 2023

Rituals achieved 65.0% gross margin in 2023

Moodie Davitt Report

Rituals

Latest Key Metrics

Interesting correlations

Funding

Revenue

Funding Rounds

Employees

Countries Active

Growth

Finance

Marketing/Sales

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